Google overtook Apple in brand survey
Posted by emiratesmac on 23 January, 2006
In 2005’s results, Google took the lead from Apple in what is shaping up to be a back and forth contest through the years for these two innovative tech companies. Each year one out-does the other, and this time it is Google’s turn to shine.
Google went public in the summer of 2004, and the hype hasn’t died yet. Notable milestones in 2005 included the launch of Google Mini (around the same time that Apple unveiled its own mini product) and Desktop Search, which, like most Google product, falls under the “descriptive” school of naming. The quirky brand also treated us to Google Earth, arguably the greatest thing to hit the Internet since porn.
Prior to Google, life was a source of wonder with no ready answers; with Google, we are all instant scholars. It’s no exaggeration to wonder how we functioned without such a tool in our lives. Those worried that the company might run out of ideas should visit Google Labs—a welcome assurance that more delights are close on the horizon.
Equally impressive on the innovation front, Apple unveiled a tremendous amount of new product in 2005, prompting pundits to speculate that the brand would soon flame out in exhaustion. (Just how low are our expectations?) The iPod shuffle, iPod nano, iPod video, Mac mini, and Tiger operating system all emerged from the busy Cupertino workshop this past year.
It should be noted that this is for overall global numbers. If you just look at the North American data, Apple is actually number one. But if you look at the data for Europe and Africa of which the Middle East is a part, Apple isn’t even in the top ten unfortunately. The top ten for Europe and Africa is:
1. Nokia, 2. Ikea, 3. Skype, 4. Zara, 5. BMW, 6. BBC, 7. Adidas, 8. Al Jazeera, 9. H&M, and 10.Aramex.
[posted with ecto]
